The role of Nokia.com is to lead the optimal use of Nokia’s own digital media to drive the devices and services business and to create and maintain lifelong relationships with consumers. In 2008, we worked with th Nokia Digital and Lifetime Relationship Marketing (DLRM) to define the vision and strategy to acquire new consumers, accelerate online sales revenue growth and arive consumer retention. Nokia wants to do this by (1) helping consumers “ACCESS” their products by marketing Nokia devices, accessories and services; (2) enabling consumer to “ENGAGE” with products by selling devices and accessories in Nokia.com and (3) giving consumers support and building a relationship with them to “OUTPUT” Nokia activities.

Basically, Nokia is moving to a theme-based marketing because Nokia and the market are transforming and because Nokia wants to maximize the impact and efficiency of our efforts. From emphasizing category differences like Nokia, E series, N series to focusing on cross-category solutions such as browsing, video & tv, games, maps & navigation, music and photos.

On this project, I was asked to visualize the theme concept environment that Nokia will be working on and prepare it top management presentation.

June 26, 2008